This long-term operational project focused on scaling BestBatt’s 2K product catalog across multiple e-commerce platforms and digital marketplaces. Scope of work included directing a major Volusion website redesign, managing auxiliary storefronts, and owning day-to-day operations across the main websites, Amazon, eBay, and social commerce. To accelerate revenue growth, marketing campaigns were architected via complex at that time Google AdWords feeds and shopping campaigns, alongside launching a modern, direct-to-consumer Shopify storefront for the proprietary -brand, Kapaxen.
1. Ecommerce Store Operations and Redesign
– Website Redesign Leadership: Spearheaded and led the redesign of the main Volusion storefront, collaborating with external engineering teams to deploy a modern, responsive user interface.
– Conversion Rate Optimization: Evaluated, integrated, and configured strategic 3rd-party plugins on Volusion to improve internal site search, streamline discovery, and maximize conversion rates.
– Visitors Tracking: Integrated Google Analytics and monitored site traffic and conversions.
– Trust Engineering: Enrolled and integrated recognized merchant trust badges such as Google Trusted Stores to boost customer confidence.
– Multi-Platform Management: Maintained daily technical and operational control over both the primary Volusion site and an auxiliary storefront built on 3dcart (currently Shift4Shop).
– Brand Website Launch: Designed and launched a dedicated, modern Shopify storefront for BestBatt’s proprietary brand, Kapaxen.
2. Multi-Channel Marketplace Scaling
– Catalog Architecture: Built, updated, and optimized product listings for around 2K personal electronics accessories SKUs across the main sites, Amazon, and eBay.
– Social Commerce Setup: Created the BestBatt Facebook storefront and synced products.
3. Performance Marketing & Feed Optimization
– Feed Management: Managed the VersaFeed feed to structure, and optimize raw product data for external ad networks.
– Google AdWords: Built and managed Google Ads campaigns and ad groups; setup Google Shopping campaign to capture high-intent search traffic.
– Bing AdCenter: Created and managed targeted PPC campaigns.
– Facebook Advertisement: Created and run FB ad campaigns.
4. Lifecycle Marketing, SEO, & Public Relations
– Inbound Link building and SEO Copywriting: Created a branded site on Blogger to establish an organic customer acquisition channel. Wrote and published articles covering newly released digital cameras, camcorders, and personal electronics to build brand authority and trust.
– Email Marketing: Designed, built, and scheduled regular custom HTML email marketing campaigns using Constant Contact.
– Revenue Recovery Funnel: Designed and set up automated abandoned cart recovery emails in Volusion to reclaim lost sales.
– Public Relations Writing: Wrote and distributed company press releases in PR Web to drive organic backlinks and announce product line launches.
Project URL: https://kapaxen.com/
https://bestbatt.com/
