The objective of this project was to establish an omnichannel digital ecosystem for a new personal care brand specializing in organic and natural products. This involved creating a Shopify e-commerce store, configuring the underlying technical infrastructure via Google Workspace and custom domains, and building a fully branded native Amazon storefront backed by targeted advertising campaigns to accelerate initial launch speed. The solution included:
1. Ecommerce Architecture and Infrastructure
– Website Design: Designed all visuals and created e-commerce store with user-friendly navigation, collections, and robust product taxonomies.
– Domain Setup: Managed DNS records, SSL certification, and custom launch setting.
– Google Workspace Setup: Created a professional company branded emails.
– Product Listings: Wrote SEO-optimized copy for all personal care SKUs.
– Packaging Design: Designed product promotional inserts to drive customer retention and brand loyalty.
2. Amazon Seller Central
– Store Design: Built a native Amazon Brand Store using self-designed visual assets.
– Catalog Creation: Created optimized FBM product listings with conversion-focused bullet points.
– Ad Campaigns: Launched targeted Amazon Sponsored Products and Sponsored Brand campaigns.
3. Other Marketplaces
– Product Listings: Created product listings on Walmart and Etsy.
Project URL: https://amerta.com/
