The objective of this project was to establish an omnichannel digital ecosystem for a new personal care brand specializing in organic and natural products. This involved creating a Shopify e-commerce store, configuring the underlying technical infrastructure via Google Workspace and custom domains, and building a Amazon presence backed by targeted advertising campaigns to accelerate initial launch speed. The solution included:
1. Ecommerce Architecture and Infrastructure
– Website Design: Designed and created visual assets and a user-friendly e-commerce store.
– Domain Setup: Managed DNS records for the website and emails.
– Google Workspace Setup: Created a professional company branded emails.
– Product Listings: Created the SEO-optimized description for all products.
– Packaging and Instructional Design: Designed product packaging, labels, inserts, and created, illustrated, and wrote product manuals.
2. Amazon and Other Marketplaces
– Catalog Creation: Created optimized Amazon Seller Central FBM and FBA product listings with conversion-focused bullet points.
– A+ Content: Designed premium Amazon product pages.
– Ad Campaigns: Launched targeted Amazon Sponsored Products campaigns.
– Other Platforms: Created listings on Walmart and Etsy.
3. Partnership and B2B:
– Wholesale Program: Integrated automatic tracking wholesale system for bulk purchasers.
– Affiliate Program: Set up, integrated, and managed the program and payouts for the company’s affiliates.
Project URL: https://trueherb.com/
